Şimşek, who has been working on "Attention, Concentration, Focus and Memory" for many years, completed his research in Europe and developed the "Neurological Based Attention, Motivation and Memory Training" for the first time in Turkey and continues his training in this field individually and corporately. He is a certified practitioner of the Wisc-r Test, which is the only test recommended by Stanford University for Attention Measurement. Şimşek, who took part as a trainer in the seminars "Solution-Oriented Family Communication Techniques" for families and "Superior Academic Achievement Techniques" for students in the "Education for Violence Prevention in Schools, Parent-Student Education" Project, has trained more than 50 thousand Parents and Students. In addition, thanks to the "Exam and Education Coaching" system he developed, he contributes to the academic development of thousands of students, including the first place in the Turkish Student Selection and Placement System (ÖSS).